Saturday, 28 May 2016

Martins Wallace

3 VERY Costly Mistakes in Adwords

I started in pay-per-click marketing late 2002 early 2003, so with about 14 years of experience in this industry, I saw the PPC Market before Google AdWords was around and when Yahoo and were the big players. Just like with any industry, if you spend a lot of time in the field you'll learn the little tricks to succeed well.
Google AdWords | Google (PPC) Pay-Per-Click Online Advertising

There are many different mistakes I've seen made in this industry, especially with AdWords. Some were big and some were small, but that’s how you learn, right? Three of the really big mistakes that I’ve seen and still see most people make, are relatively simple to avoid and easy to fix.

I'm going to list the fixes by how easy they are to implement in your AdWords account.

Disclaimer: I found these changes to be very impactful for most of the accounts I work for. However, there are always exceptions. Always look at your data and conversion rates after making these changes to see if they help you out.

How to Use Google AdWords Effectively

1. Turn off mobile advertising on smartphones and mobile devices 

This should take less than 5 minutes to implement. Most of the time you're going to see that the conversion rate for desktops is going to outperform mobile devices by almost two-to-one, if not, higher so just by making this small change you can see a significant improvement on your bottom line. Take a look at the following chart to see how I do it.

2. Negating broad match keywords that are costing you money 

One of the fastest ways that you can waste money in your account is using the broad match feature in Google AdWords. This feature simply allows Google to match any keyword they think might be relevant to the keywords you assign. What often happens is that you end up paying for a lot of keywords that aren’t relevant. It’s almost the same effect as if you took your money and lit it on fire.

How to Create a Profitable Google AdWords Campaign
To see the Actual keywords that you're paying for, take a look at my graph below and put it up in your account
How to Use Google AdWords: A Simple Setup Tutorial
When you look through your list of keywords, you’ll find that there are many which are relevant. There may, however, be others that should never have made the list. Select those you don’t want and shut them down at the campaign level in your account so you won’t have to pay for them anymore. Some people see these extra keywords and think that Google is doing them a favor by pointing out words they missed. This usually isn’t the case.

There are some strategies where the broad match keywords can be used with extreme success, but this is usually limited to those who have quite a lot of experience. It’s important to know which keywords you are using so that you’re not wasting money. Most of the time, it’s best to use close match and shut the broad match off.

3. Set up a remarketing campaign

You’re making a costly mistake if you’re not using retargeting and remarketing with your site visitors. Why? On many sites, returning visitors will convert almost two times as high as first-time visitors. It makes sense. If someone's been to your website once it's their first time. The focus is on education. If they come back again, they are familiar with you. Marketing and advertising are more likely to lead to a conversion.

The image below shows an example from an e-commerce analytics account where the conversion rate for returning visitors is well over double the conversion rate of first-time visitors.

10 Tips for Creating a Successful Google AdWords Campaign

Google uses remarketing to follow visitors from site to site, encouraging them to return. That’s called remarketing. You pay a little extra so that other sites will show your ads in other locations as your visitors move around the web. It’s a way of keeping your message in front of the visitor’s eyes. You might need to create some graphic banner ads, as visual marketing tends to work better than text marketing. One trick that I use is to offer a small discount or another offer through the remarketing ad. This makes it much more likely that they will come back to complete the offer.

Remarketing is a complex topic but it’s worth your time to study. When you’re thinking about remarketing, consider how long you want to remarket to a particular visitor, where the visitor will land, and putting specific offers to particular remarketing campaigns. It’s quite flexible, but to do it well you’ll need to study it carefully or consult with a remarketing expert.

At the end of the day, remarketing campaigns are about helping you stay in front of your customer. They don’t take a terribly long time to set up and can yield amazing results. Try them.

If you implemented these three steps, you should almost see an instant reduction in your costs and an improvement in your conversions and ROI. When you eliminate waste, not only are you stopping bad ad spending but you're allowing that money to go towards areas where you will get a higher return. Taking the money you save from the first two steps and applying it to the third is my recommendation.

The first two steps will be pretty easy to implement and you should be able to do them in less than 15 minutes. The last step, remarketing, will take longer but it’s well worth the investment due to the much higher conversion rate for repeat visitors. Take a look at your AdWords account and see if these changes could help you. If they do, I would love to hear the results.


Chris Hickman is the Founder and CEO at Adficient – a PPC management company, with 14 years of experience in search marketing and conversion optimization. In 2006 he founded to help businesses and websites suspended in Adwords to get back on Google.
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Friday, 20 May 2016

Martins Oputa

Important Android Tips You Must Know in 2016

Android is indeed a great operating system. At the moment, it is the most popular mobile device operating system with 3 out of every 5 smartphone and other mobile devices running on Android OS. It is understandable to feel lost while using Android, after all there are many features you have to understand, especially when you are not tech-savvy. You don't have worry about it; we have gathered some of the best mobile android tips to help you get most out of your phone. If you are new to Android, you are probably eager to try out every available option you see on your screen, this guide will also be very useful to you.

android tips for your smartphone device

We are here to help you with the best tips to get around your mobile Android operating system.

Here are some of the best Android tips you must know:

 Get Your Favorite Apps From the Play StoreMost Android beginners usually wonder how they can get some of the apps they've seen their friends using. You can get all apps you need for your Android from Google Play Store. The Play Store has millions of apps with more coming out every day. You simply need to create a Gmail account, log in to Play Store and download as much apps as you need. Most of these apps are free, there are premium ones too which you can download if you need them. However, the free ones will be sufficient for you at the moment.

Backup Your Contacts and Files
The first time you log in to your Gmail on your Android, Google will prompt you to backup your "contacts". This is a wise move, you need to backup your contacts in case you lost your phone, you can easily recover it by logging in to your Gmail account. Gmail also provides you with 15GB to save all your files in the cloud.

Add Mobile Data Tracking/Limit
Android OS gives you option to keep watchful eyes over the amount of mobile data you are consuming on daily basis. Besides, most mobile network providers have data caps. You need to turn on mobile data tracking on your Android to ensure you don't blow through your monthly allotment. To set up this option in most Android smartphones, simply go to your "settings" > Data Usage and then you can view the amount of data your phone is using currently.

Uninstall Bloatware
When you newly purchase your Android device, it is most likely to come with some pre-installed apps that you wouldn't want to use. Fortunately for you, you can easily disable/uninstall these apps. There is no need keeping them around as they are blocking memory space for new apps that you will download from the Play Store. To uninstall those apps you don't need, simple go to Settings > Scroll down to "Apps". Here you will see the list of all the apps in your phone; uninstall the apps that you don't need any more.

Configure a Secure Lock Screen

Security is important for your device. You don't want someone snooping on your phone. To prevent unauthorized access to your Android smartphone, you need to set up "a secure lock screen". To set up screen lock, go to settings > Scroll down to "security", you will see options to add passwords to lock your screen or SIM cards, set up your security as you deem fit.

Add Multiple Google Accounts
To use an Android phone, you need Google account, but what you don't know is that you can easily use more than one Google account on your Android device. To add Google account, go to your settings > Add account, select "Google" and set up your New or Existing Google account. Immediately you add your Google account, you can choose what you want to sync with the account. To add more than one Google accounts, repeat the step above.

Disable Automatic App Updates
Automatically updating all the apps on your device can wipe out your mobile data allotment, it can also drain your battery. To make sure this doesn't happen, head over to "Play Store" on your phone and open "settings". Click on "Auto-update apps' and simply choose "do not auto-update apps".

Automatically Backup Your Photos
With Google Photos app, you don't have to lose your photos again when you lose your phone or format it. Enabling Google Photos app helps you to automatically back up your photos on Google Drive.

Disable Mobile Data
When your battery is running low or you don't need to stay connected, you can choose to disable your Mobile Data usage; To do this, simply go to "settings" > Data Usage. You then disable Mobile data by toggling the settings from On to Off.

Turn Off Auto-CorrectionAuto-correct option can be really annoying, it can keep on messing up with what you are typing, to turn off this option, go to Settings > Language and Input > Settings Icon. Then look for "auto-correction” and click on it. Select off to turn auto-correction off.
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Wednesday, 11 May 2016

Martins Oputa

How To Get Started When You Decide To Become A Digital Nomad

Working abroad doesn't have to be a dream. You can use the internet to become a digital nomad. A digital nomad is a person who telecommutes to work while traveling the globe. The digital refers to their method of getting to work and nomad refers to their love of traveling.

become a digital nomad, make money traveling the world
Image credit: agirlwhotravels

In the past, becoming a digital nomad seemed like a reward that only a few lucky workers could achieve. The internet and the availability of mobile networks have changed that. In a sense, just about anyone who can land a work-from-home job can work instead as a digital nomad with some exceptions. of course.

Are you interested in starting a life as a digital nomad? Here are the three basic steps you will have to follow to make this dream a reality.

Step One: Understand The Reality

The first thing to address is the misconception that working as a digital nomad means living a life of luxury. You likely won't spend all day working on the beach at the base of the Great Pyramids or in the middle of a beautiful jungle. The reality of working as a digital nomad involves a lot of days cramped in hostels, at a crowded bar or in an airport trying to get a usable Wi-Fi signal.

That does not mean you can't visit all of those places. It just means you will not be working while you visit them. Separating the work from the travel can be extremely difficult. Productivity is often affected because of this.

If working all day from a hostel and then traveling the streets of Europe in your spare time sounds fun to you, then you might be cut out for the digital nomad lifestyle. At the end of the day, it is a fun and freeing experience. Just don't be fooled by the reality.

Step Two: Find A Digital Profession

This is going to be easier for some than for others. You may already know what you want to do. You may already work online. For the rest, it's a matter of navigating the minefield of online work opportunities and finding something that is reliable enough for traveling abroad.

Chances are you have a certain set of skills. Maybe you developed them from a hobby or maybe you learned them from your existing job. The internet is great at turning random skills into a source of freelance income. Writing, composing, transcribing, programming, and web design are all examples of online freelance jobs that can become reliable sources of income for a digital nomad.

Step Three: Choosing Destinations

Once you've worked online for a bit, you feel like your job choice is secure and you have saved up a bit of money, it's time to choose a destination. You are probably eager to rush off to whatever country or city you've always wanted to visit. However, there are some factors that you must take into consideration that will affect the viability of working in a certain place.

For example, having an internet-based job is not going to help you if you don't have a reliable connection to the internet. This is a problem that plagues digital nomads everywhere. It's not like home where you can call an Internet Service Provider and have them connect broadband at the house. You have to work from places that already have an internet connection. This usually means hotels, bars, internet cafes, or other public spaces.

Even then, some countries are severely lacking in the availability of public Wi-Fi. You should invest in a USB dongle that converts mobile cellular networks into internet connections. They are slow and expensive, but it is better than not working at all.

There are other factors that might make a place less than desirable for a digital nomad. High crime rates, a language you can't speak or an unusually high cost of living will each have a negative impact on your experience. All of these factors must be weighed carefully each time you choose a destination.

A Life Unlike Any Other

Despite how easy it can be to get started as a digital nomad, there are plenty of people who are afraid to take the first steps. It will take some commitment, preparation, and an adventurous attitude. If you're willing to step outside of your comfort zone, then you can live a lifestyle unlike any other.

Carol Robson is a retired social worker who believes in living simply, being ecologically friendly, and leaving a small footprint. For more helpful information for others looking to do the same, check out Tiny House Plans.
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Tuesday, 10 May 2016

Martins Oputa

Get A Customized Email Address With Gmail

If you are a business owner, it makes more sense that you have an email address that looks professional instead of like every other free email provider.

customized gmail email address

What is a professional email address? If your website is "" It makes more sense that you have a professional email address that says "" or "" instead of Anyone that sees your professional email address will know that you are ready for business.

If you have been using Gmail before now, you may have been prompted by Google to get your own customized Gmail  address, you will find step by step tutorial on how you can do that here. In this article, we will guide you on how you can set up your own professional/custom email address with Gmail.

Before we continue, here are the benefits of using Google Apps and Gmail for a custom email address;

  • It shows you mean business
  • You will have your own domain
  • Free 30GB for storage
  • Ability to manage email even while you are offline using Gmail app on  your Smartphone or any other mobile device
  • Up to 30 different email aliases
  • Gmail has high-level security and spam filters
  • No ads
  • 24/7 professional support from Gmail
  • It aids employees get things done while collaborating more quickly and efficiently.
  • Millions of businesses large and small are already using custom Gmail address.

Google App is one of the best was to have your professional email addresses.

How to Setup Custom Email Address With Google Apps and Gmail

Here are the steps you can follow to have your own custom Gmail Address today.

Step. 1: Google Apps for Work
Go and sign up for Google Apps for Work. It only cost about $5 per month. However, if you want to save more, you can pay annually at rate of $50/year and get two months free.

set up google app for work

Google Apps for Work is also offering one month free trial so that you can get familiar with everything at no cost. It has some awesome features which includes Drive for storing your files, Gmail, Calendar and lot of other apps.

Step. 2: Provide Your Details
Fill out all the information required when signing up. There is a field where it will ask you whether you have existing domain or you want to purchase new domain. If you already have a WordPress site's domain, fill it in here otherwise you can get a new domain name from Google. Buying new domain name from Google cost only $8 per year. However, it provides top-notch domain name.

When you purchase a domain name from Google, your email will be automatically setup by them. Awesome, right? If you got your domain name from Google and sign up for Google Apps for Work, then no need for the rest of the tutorial, but if you are using your own WordPress site domain, please continue reading.

Step. 3: Verification
This is where you will be required to "verify" your domain name. Google needs you to prove that you are the owner of the website you claim to have. The easiest way to do that is by "inserting an HTML tag they will provide for you into your site's home page"

get free custom gmail email address

How to insert HTML code in header? If you are using WordPress, simply  install a plugin called "insert header and footer". After installing, activate it, find it and insert your HTML code in the "header" section and the plugin will automatically insert it for you, simple.

If you are using "Blogger". Go to your dashboard, click on Template >Edit template. One it opens, insert your code before </head>.

Once you are done inserting your HTML tag in your site header. Go back to Google Apps for Work and click "verify". Done.

Step. 4: Adding Users
This step involve adding users to your Google Apps account. Log in and click on "users". Google will provide you with option to add new users. Note that adding new users will cost the same amount as yours per user. If you can't afford that and you want to use your new custom Gmail address alone, simply click on "I added all user email addresses currently using" to close"

That's it. We are done. You can now use your professional email address with Gmail.
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Sunday, 8 May 2016

Martins Oputa

The Life Cycle of a Perfect Post

Great content is what brings quality traffic and every webmaster needs traffic to survive. You need quality traffic that converts and that's the only to survive.

How then do you get quality traffic? One of the best ways to get quality traffic is by the creation of a perfect content. Of course, every digital marketer needs to know how the content cycle lifecycle works before he can be able to create the perfect content. You need a content that is shareable, marketable and easily converts. This article will show you different stages of a successful post lifecycle.


Stage 1: Write What People Are Searching For

A successful post starts by writing an idea that is original and useful to your audience. It is something that everybody have not written on. Writing a topic that has been written over and over again will not give you the perfect post. It has to be original and unique and most importantly, useful to your readers.

Ensure that you write what people are searching for. Start with keyword research to make sure that there is interest in the topic. If you see medium to high search ratio, then you know your post have a leg to stand. Next is to search the web to know if anyone else has done it before. If you don't see anything in the first three pages of search result, you are in luck, you can proceed to write your post.

Stage 2: Carry Out Perfect Optimization

This stage involves making sure that your post is discoverable and digestible. Optimize your content with the best SEO practices. Ensure you keep your post simple, with adequate paragraphing and use of bullet points. This will enable users to quickly scan through your post, this is because no one has the time to read through the boring details except if you are providing some industry secret.

Stage 3: Choose Where to Place Your Content

Deciding where to show off your content is a major decision. Do you post to the company's blog, resource center or in another blog? There are so many choices.

The trick is to find out where the content will do best and post it there. You can choose to post it as guest post in a popular blog and enjoy increased traffic and backlinks. If you think the company blog will make much bigger impact, go ahead and post your content there.

Stage 4: Publish your Content Live

There is a trick here: How often do you use your analytics? It will give you idea on which day your post do well. You must post on the day your post will make greatest impact. You can schedule to post on weekends or Mondays, anytime you feel the post will get the greatest exposure.

Stage 5: Going Social

You cannot ignore the impact of social media on contents nowadays. There are many options available to you; Facebook, Twitter, LinkedIn,  Google Plus. All of them have potentials to bring in loads of traffic.

Share your post where you will find greatest number of audience. You can find all sorts of audience on Facebook. If you are targeting the working class, you might prefer to use LinkedIn as there are huge number of working class and working professionals on this site.

Use Twitter to make your content go viral, and Google Plus to rank your post higher in search engines.

You are not yet done. You need to follow up the post on social media; comment, accept request and reply to feedbacks. You will see people getting across to you for feedbacks, don't ignore, replying will only make your post to get more audience and add more authority to you. Respond to praise, accept corrections and clarify questions.

Step 6: Don't Ignore the Analytics

Don't forget to measure and understand your content in context. By checking the analytics to see how well your content is performing, you will be continually making your entire content more discoverable and better performing. It will help you to tweak and adjust your targeting until you get the optimum result.

Stage 7: Know When to Update

Google love frequently updated contents. Check to know when your content is getting obsolete and understand the time to either retire the post or update. In most cases, there is certainly no reason to retire a post, think of all backlinks it must have accumulated. However, you may need to update it will current information and change your targeting.

In rare case where your post is no longer relevant and can't be useful to audience anymore, then you may consider pulling the plug.

Enjoy it while it last

Successful post have ability to bring in traffic, increase your revenue and your credibility. It is certainly beautiful while it last. Pay attention to your next post, it may be your breakthrough post.

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Saturday, 7 May 2016

Martins Oputa

How to Forward/Redirect Gmail Emails to another Account

If you are a serious internet marketer, you will probably have more than one Gmail accounts. It is a very tedious task to be checking these various Gmail accounts everyday. Besides, most smartphones will only give you notifications of new email of just one email accounts. So what do you do about other emails you get on other Gmail accounts?

Do you still check them one after another? That is probably very tasking. This article will teach you a very simple way you can receive all your email in one place. With this method, you can receive emails from different Gmail account into one single Gmail account. Cool, right? The tutorial here involves forwarding all your Gmail emails into one Gmail account. You can also use this method to receive mails from multiple Gmails on your smartphone.

How To Automatically Forward/Direct All Your Mails From One Gmail Account To Another Gmail Account

Step. 1
Log into the Gmail account you want to forward and at top right hand corner, click on the Gear Icon (that icon that resemble a screw)

redirect mails to another gmail

Click on the "dropdown", from there, you will see "settings". Click on the "Settings" to proceed.

Step. 2
Once the "setting interface opens" look "Forwarding and POP/IMAP" at the top and click on it.

forwarding email

Click on "Forwarding and POP/IMAP" tab to go to where you will add your main email in which you wish to receive all mails. Click on "Add a forwarding Email Address"

Get notifications from multiple email account on your smartphone

Step. 3
Add the email address you want to forward your email to and click on "Next" to proceed.
Note: Make sure you will the correct email that you want to forward your emails to before clicking on next.
You will receive a pop-up asking you to confirm if you are sure that you want to proceed, click on "Proceed" to continue.
Once you click on "Proceed" you will receive a message telling you that a confirmation code has been sent to the email you wish to forward to. Now you need to login to the email you are forwarding to in order to confirm it.

Step. 4
Open the email you are forwarding to and confirm it by clicking the link inside the email

forwarding gmail mails

Once you click on the link, you will be informed that you are about to allow forwarding of mails from another account into yours, click yes to continue. That's it, you will receive a "Success confirmation" from Google informing you that the process is successful.

How to set your smartphone to receive messages from various gmail account
Congratulations, you can receive your mails from another Gmail into your main Gmail account, you can do this for all your Gmail account so that you can receive notifications from all your Gmail account on your smartphone.

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Wednesday, 27 April 2016

Martins Oputa

What Makes a Blog Post Good

If you're a frequent reader of blogs, you know whether something is going to be good two paragraphs in. Conversely, it's just as obvious when you're reading something that was put together by someone with little skill or love for what they're doing. That's the last kind of person you want to be. And if you are that person, the last thing you want to do is to convey that impression.

Today, we're going to be looking at what makes a blog post a good blog post

A Good Post Respects the Reader

write post that converts in minutes

First things first, respecting your readers is not the same as liking them. You can like your readers, get the warm and fuzzies when they share your post or comment on it, but still be cynical towards them. And cynicism is what it comes down to: if you feel like you're above what you're writing or who you're writing for, it most definitely translates to your writing.

To some, this might not seem like a problem. Whether it is or isn't, and whether being too good for what you're doing is healthy are separate conversations, the thing is that your readers can feel it. Maybe not the few regular readers that you have, but the people who don't stick around, for sure.

This most often occurs with bloggers who are in it for the money. They rarely attract success for the same reason that people whose goal is to become a millionaire (as opposed to creating something great, helping people, etc.) rarely become them.

If you say, "intentions don't matter", they very much do, and it's not whether they matter to you — they matter to your readers. You don't want someone who hates clothing give you fashion advice, right? Same principle.

The fix for this isn't easy, since it involves working on yourself. But start by asking why you think you're above what you're doing. Then ask yourself whether you should be doing it in the first place.

A Good Post Inspires Change

It doesn't matter what you're blogging about, a successful post — any successful creative endeavor, for that matter — exists to affect a change in the world. Doesn't matter if you're blogging about politics or on how to best conduct email marketing, changing something about the world should be your goal.

A post that inspires change should be actionable to work. That means that all the advice it offers and all the "fixes" it attempts must be:
If all of these criteria aren't filled, try revising what you're saying.

To make a good blog post, every time you present a problem, a solution must follow it.

A Good Post Focuses on the Reader

You've definitely come across a blogger who's all about me, me, me. They might have even had some success, but no real author-reader connection going on. Don't be like them. Why?

First, it's not sustainable. Few people are capable of talking about themselves at length and not being completely boring. Blogging is the long game, keep that in mind

Second, and more importantly, these people are not connecting with their reader. This is what kills a blog — a disconnect between author and reader.
increase conversion with blog posts
You're writing for someone to read it, not create an ideal version of whatever you're writing. IF you think this is a problem for you, think about your reader. It's supposed to reflect them, so think about what keeps them up at night. Get into their head, and understand them fully.

These are just a few of the things that make a good blog post. There many more out there, but the above three benchmarks are some of the most often not reached
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Friday, 15 April 2016

Martins Oputa

10 Tips How to Make Your Blog Popular

get massive blog traffic

Every blogger dreams of making his blog popular, even if he does not say it aloud. In principle, there is nothing wrong with that. Every blogger wants to be read; to blog the well known and respected website as an appropriate resource in his niche. To make a blog high is not so easy how it may seem. In this article, I will tell you the ways which will help you to achieve the desired result in site promotion.

Write useful and exciting blog posts

If you are attracted at least one reader, try to do everything possible so that the reader of your blog remains with you for a long time. You do not need to do anything special: it is enough to write interesting articles that will benefit your readers. Do not be distracted from the topic when writing an article for the blog. For example, a reader of the blog on how to create and promote a site is unlikely to be interested in the post about diapers. Therefore, on the site, such articles will never happen.

High activity

Blogosphere — is the millions of blogs. Among them, there are topics similar to yours, and also, there are many popular blogs in your niche. Find them and comment. Competent comment on the blog post makes to transform the reader of some popular blog in your constant reader.

Think of the competition or the baton

how to overtake your competitor in blogging

If you have the time and money, start the contest. Such actions always arise a keen interest to the blog, and to the author of the resource. Also, various competitions and relay races may help you to find friends and like-minded authors of the blogs. If you do not have funds for the contest to promote the blog, nothing is stopping you apply to become a sponsor of the other more popular blogger or any service. You shock knock, and you certainly will open.

Write the controversial article

Your blog is your space on the Internet, which allows you to do what you want, so use it to the maximum. Write the blog post or share your opinion on a topic that is relevant at the moment. Controversial articles always provoke debate and discussion are already outside of your blog, and that is exactly what is needed for public relations and promotion of yourself and your website or blog.

Link to other bloggers, including the competitors

Link exchange or mutual appreciation does not take long to wait. Put links to other bloggers, and they will respond to you in return. Also, when you put a link, the blogger is notified about this trackback on the website. Thus, you will receive a response link with the particular resource on your blog, which is also excellent for the popularity of your resource.

Publicly set goals and write about how you achieved them

increase traffic

People love watching at how someone seeking or not the goals and then announced it. Thus, visitors will turn into regular subscribers, which will be interesting to learn about how you achieve your goal. Also, you will have great ideas for new posts; you will be able to share own successes and failures. Such way, your blog will be more valuable to visitors because you will publish real-world experience that few people are doing today.

Publish blog posts regularly

Anyone who is interested in your site is concerned with the flow of new blog posts. Therefore, periodically update the blog, for example, two articles a week, but every week. If you stop updating the blog regularly, then your visitors and regular readers will sooner or later realize that you do not care about your blog and will stop following you. Therefore, regular publications will help you to make the blog popular in a short term and visitors will understand that the useful information you publish is consistent.

Do not write short notes, do the bulk of publication

Short notes do not provide any benefit to the visitor. If you want to achieve the popularity of your blog, then you have to make it informative. You can make your website popular in the case when your posts have fully disclosed the topic that is addressed in it. Therefore, the quality of the articles is a primary factor in the establishment of the blog.

The simple presentation of information

traffic blog success

If possible, do your blog posts simple and clear. Not all readers have knowledge of your level (that's why they come to your blog). They are interested in a simple, straightforward and definite explanation of things which they do not yet understand. Try to use clear terms. If you cannot, then explain the term that you use in the article.

Write competently

Grammar is not a banality, but, contrary, the persistent mistakes impel the reader or visitor to the idea that you are incompetent, and you will be tough to win the trust of the audience. A very easy check-written post without gross mistakes will show the visitors the way how much you respect them.

These simple tips will significantly affect the popularity of your blog. And despite its simplicity, it is tough to perform all the listed above, but applying these simple actions will help you to make your blog attractive and readable indeed.
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Thursday, 31 March 2016

Martins Oputa

Is Facebook Going to Replace YouTube?

It is no doubt that most digital marketers are now venturing on video marketing as part of their digital marketing strategy. Gone are the days where we solely rely on heavily text-based content in order to increase our website rankings on Search Engines.

is facebook replacing youtube

How Video Marketing Can Impact Your Website and Business

Video marketing has proven to be a great way in retaining your customer's attention and driving traffic to your website. In fact, we've witnessed how just one video can do magic to our website and brand once it clicked to the mass audience and had become viral.

Because of this, several business organizations have invested in video marketing campaign. You can see them hiring the services of traditional video production companies to craft their videos professionally. For business owners who have a tight budget, they sought to outsource freelance video editors to create visually appealing and compelling video according to their preferred budget.

YouTube as Powerful Video Platform

Due to the promising benefits, the video marketing brought to our business, we're not surprised that YouTube's statistics on videos uploaded every day and subscribers signing up had increased exponentially. YouTube is known to be the largest online video platform and since Google had acquired the website, they favor the videos uploaded on YouTube to rank more than videos uploaded on other websites.

But in this year 2016, you might want to reassess your video marketing strategy as Facebook is now on the verge of stealing this glory from YouTube.

Facebook vs. YouTube Video Statistics

One of the social media giants, Facebook, had only started venturing video marketing a year ago, but they already beat the breaking record of staggering 4 billion video views - as opposed to YouTube after 10 years! One of the main factors as to why Facebook's video marketing nearly out beat Youtube's is because of its Autoplay feature. Autoplay feature immediately grabs the viewer's attention since they can automatically watch the video without clicking it!

The greatest catch? You can only activate Facebook's autoplay feature if you upload your video directly to Facebook. No more embedding or sharing links from other resources! This one clever move from Facebook overtook YouTube's videos for the first time.

If you compare YouTube and Facebook's stats on Video Beat, this massive move from the latter resulted to an increase of 75% video posted globally. And 94% of this come from the US. The Stats also reveal that 50% of Americans are watching, at least, one video on Facebook every day.

Facebook's Notable Features

In terms of mass audience, there's no doubt that both platforms are statistically tied. However, Facebook has the following remarkable features that outnumbered YouTube:

  • Facebook combines videos with Texts - Unlike YouTube where it segregates your video and texts, Facebook doesn't do that. In fact, they incorporate video and texts. You can upload your video anywhere and include a text description of it. This provides a natural and continuous communication between you and your followers.
  • Autoplay feature - Like I said above, Facebook enables autoplay feature for raw videos uploaded manually on the website rather than embedding and sharing video links from other sites. This makes digital marketers more inclined to upload the video directly to the site.
  •  Built-in CTA - Recently, Facebook released Call to Action feature on Facebook pages, and one of them is called "Watch Video". This makes your video marketing campaign more meaningful. You can now drive your customers into watching your video since the CTA button is featured on the page.
  •  Facebook's Featured Video Page - Facebook also created a dedicated tab or page to feature all the videos you uploaded. This makes your customers easy to locate and watch your videos.


Facebook is indeed paving its way in dominating the video marketing industry, so it's a must that you start incorporating Facebook in your 2016 video marketing strategy.

But above all, the most important element for a successful video marketing campaign does not solely rely on these powerful social platforms itself. It will all go down to relaying your message to your customers. Take advantage of videos to communicate with your customers effectively.
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Saturday, 26 March 2016

Martins Oputa

15 Rules How to Conduct Properly a Live Blog

How to blog correctly to make your source alive? We are all want to make our blogs popular with a bubbling activity inside. But not everyone knows how to run it properly. In this post, I wish to talk on the topic of the blog so that people are always visited it, learned something new, commented posts, discussed them among themselves and returned for the new information. Only such regular blogs are profitable, and only these blogs are interesting to conduct.
blog traffic

Content Regularity

Any blog needs quality content. Articles should be not less than 3000 characters. That is the reality. Write great posts and search engines will love them. In this case Write! And Grammarly will help you. Each item should give at least one visitor per day to your blog. Note, a good post cannot be created in one hour. You should have a couple of days to put on something to write and correctly arrange the article. To make a “candy” of it and bring visitors to your site.

Nice Design

Blog's design should be unique. Do not use the public templates. Using a free theme, you do not properly manage a blog — at least, search engines will show that your blog is not unique.  You will make a huge step backward in the development of your blog such way. Design should be memorable. What blog should be with the same pattern under the filters in Yandex for example? It is full — oops!
So, if you want to make your blog come to life — design it. Invest in it. When you are investing money, you, probably, will double or even triple its activity. You will be interested in dealing with such blog.

Minimum of Advertising

real blog traffic

The general advice is good contextual advertising. “And how then blogging correctly and make money on it?”, You may ask. Yes, you need money going, but do it smartly. Every post should be monetized. People come to the Internet with a right to earn some money — it is evident! But posts should have a useful character. You can recommend in posts some goods and services —it works fine, but you are a blogger and not the sales manager. You are dealing with people, so suggest them useful things that can help them solve particular problems.

Blog is a Personal Diary

Note, a blog is like a diary. Writing about yourself is necessary. Many bloggers suffer from this defect and write a tiny about themselves. Describe your trips if you are traveling. Give readers more information about their author. This information is exciting for them. Also, think on the subject of what new have you done in info-business? Visit different courses and seminars — continue your growth, and share it with the readership. So, pay attention to the existing blog — describe your personality. Be a real person to your readers.

Fresh and Actual Information as a Must
blog traffic

A persistent problem of new bloggers is "What to write in the blog?"
We all have a lot of ideas in our heads, but when we sit down at the keyboard, we do not know what to write. My advice is making some notes. Get a simple notebook and write the first page of the first list of mandatory items to your blog. Articles should be on the same theme with your blog. For example, if it is a sports blog, then: "How to Eat Right?", "How to deal with...?", "How to lose weight?", "How to gain weight?", "Home exercises," etc.  Or, if you read an interesting book, write a post about it. If you learned something new, write a post. Put your ideas on the paper.

The Correct Blog Card for People

This rule usually applies more to the optimization of the blog, but I think it needs to be mentioned. A site map should be necessarily on your blog — or rather two — the first one is in XML format for search engines and the second one is for your visitors (you may call it "All blog posts", or something like that). Make a correct blog card to increase the usability of the project.

Blog Should be Fast
making blog fast for traffic

Spend the optimization and acceleration of your blog. Do it as fast as possible. Yes, now everyone has a speed Internet, and you can play with graphics, but still try to improve the work of your blog. Individual threads are usually heavy, but if it is possible to speed it up — just do it. If you do not have enough knowledge, you can reproach the blog.

Don’t Running after PR. Minimum of SEO

This rule is in compliance with virtually no one! Throw away from the head any SEO "gadgets". Understand once and for all, what is works today —100% will not be working tomorrow and will be punished by the search engines. So, SEO should be a minimum. Also, there is no need to strive for a high PR —  it is nonsense. You will be enough a key request in the header, and each paragraph at one non-direct entry. That is all. The uniqueness will do the trick. You cannot follow the monsters of budgets — that is quite costly.

Competent Work with Comments

Comments are the great content generators. Be sure to respond to the comments — people need to feel a fellowship. It is advisable to carry out some contests with prizes to motivate people — it works fine. It is important to give yourself an hour a day to leave some comments on other blogs. Comments need to keep competent and on. You will receive referrals observations and responses from these blogs. It is one of the main types of traffic, at least for now. Comments should be commented. And thank people for their remarks.

Create a Permanent Audience for the Blog
massive blog audience

This rule is probably one of the most important rules of the successful blog. You need a devoted audience of like-minded people on the blog. How to do it? Creating a newsletter would be correct. People need to subscribe to blog updates in all possible ways.
The more subscribers you have, the more intensive traffic on your blog. Your portal will be in the process of constant development, and you will be interested more and more in this activity.

Create a Personal Brand

How can you keep your blog without showing yourself to the audience? It is not acceptable for bloggers. Set your photo on the front page of your blog. As I have mentioned above, the blog is a personal diary, and the person who is reading your blog wants to see with whom he communicates. If you want a successful blog, expose yourself to the show.
You have to glow wherever possible — in the forums, in comments, and so on.
Go now and make yourself.  Build a personal brand — people should perceive you as a friend.

Take a Video. Blog has to be a Multimedia

blogging traffic

You have to shoot the video or download it from the Internet. It is even more challenging than making a photo, of course, but if you want to be a successful blogger and blogging correctly — create the video about your life and share it on YouTube and your blog. As I have told earlier — you are the brand. Promote your brand.

Use Social Networks to the Fuuuuuuuuull:)

Use social media to drive traffic. Keeping a blog and your page in social networks is almost the same. Only blogging is like an advanced level. So, in social networks, you will find many Confederates.

Blog should be Unique

Be unique, and visitors with search engines will love you. Try to learn how to create own graphics. Learn basic Photoshop, shoot ordinary photos, optimize them in your posts.
You will immediately see how your blog will be taken off in the search.

Shake the audience. Do contests on the Blog

Suppose this rule is correct. It is imperative to raise the behavioral factors on the blog, and therefore for development and promotion in a search. Bother your audience. Learn them well. Activate prizes, money, or virtual medals, etc. The real prize stimulates people. Cooperate to other bloggers — the effect of competition is high.

I hope these 15 rules will help you to keep your blog in a high quality and impressive. Now, you have learned how to conduct the blog correctly — it remains only to comply with these rules.

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