Top 4 Reasons Why Your Business Website Needs SEO

byMartins Wallace November 09, 2016

Businesses nowadays can grow bigger with the help of the internet. From physical products to services, you can now avail of these via the internet. Online competition for business is now fierce. This is where SEO or Search Engine Optimization steps in. Defined as a sequence of tactics, techniques and methods that are used to increase the number of visitors to a website by improving its ranking in the Search Engine Results Page also known as SERP.

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To simplify things, SEO helps people find your website on top of the list from search engines like Google. So here is a list of the four best reasons why your business website needs SEO.

Businesses Are Going Online

Studies have shown that 93% of consumers that are looking for products and services use online search engines. If you want your business to grow it’s time to SEO (Search Engine Optimize) your business website. You can actually reach more potential customers online if your business website is optimized. Your business website serves as your promotion and customer service portal for your products and or services. It plays an essential key for your business website to be on top of the search engine ranks and for it to reach more potential customers.

SEO Generates More Traffic for Your Business Website

As previously mentioned, SEO is also done with research and with carefully specified details. By the use of keyword analysis, SEO helps you conclude the number of potential customers that are searching for the exact keyword related to your business and products or services. If you can identify the needs, concerns and issues relating to your target customers, you can establish your business website to be trustworthy and legitimate with the help of SEO. This can be translated to an increase of visitor-to-sales rate in your business website. SEO can help your business website convert from potential customers to buyers.

SEO is Cost-Effective

It is rated as excellent in the case of return of investment by about 75% of marketers. The reason behind this is because SEO is an affordable method for online marketing and the results are effective and consistent. Businesses and clubs of Australia have marked SEO to be one the key strategies for their growth online.

SEO strategy can be customized based on your needs and budget. Various methods like link building, keyword research, social media marketing, and email marketing can be implemented to promote your business. And these methods are usually included in the SEO package services you’re taking. You don’t have to pay for more employees to do these tasks for you.

Take Advantage of the Competition

Not all business websites are SEO optimized and not all of them are using it correctly. SEO is a specialized strategy that is not learned overnight. A business or club that have an SEO optimized website definitely has the advantage over those who don’t use SEO. A business or club website that has been SEO optimized by a professional can reach more potential customers and has greater rate in visitor-to-sales rate compared to those who don’t use it.

A study by Ipsos OTX shows that 71% out of 5000 smartphone users have searched an item because they saw an advertisement online. A business website that is optimized can attract more traffic online by having taken advantage of the search results generated by a SEO optimized website. This is conceptualizing when you research, develop and initialise a well planned SEO strategy.

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